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Sources list for OLAY MARKETING CONCEPT CASE STUDY: Esslemont, Don and Lewis, Tony. "Some Empirical Tests of the Marketing Concept" Marketing Bulletin, 1991, 2, 1-7Marketing Management Thompson, A.A. & Strickland, A.J. (2003). Strategic Management: Concepts and Cases. Case 28: Southwest Airlines. McGraw-Hill: New York, NY. Adaptive Business-Level Strategies in Airlines Peterson, Robin T. "Small Business Adoption of the Marketing Concept vs. Other Business Strategies." Journal of Small Business Management 27.1 (1989): 38+. Questia. 20 May 2004 <http://www.questia.com/>. Marketing Challenges for Small Businesses Pride, William M and Ferrell, O.C. (2000). Marketing: Concepts and Strategies. Boston, New York: Houghton Mifflin Company. Blockbuster Entertainment Corporation Valesquez, M.G. (2002). Chapter 4, Ethics in the marketplace. Business Ethics, Concepts and Cases. Saddle River, N.J.: Prentice Hall. Monopolies and Mergers More sources on "OLAY MARKETING CONCEPT CASE STUDY" Thank you for choosing to use massmediapapers.com for help with your term paper on "Olay Marketing Concept Case Study." massmediapapers.com is a site that will help you select from over 824 term papers. You can find on massmediapapers.com the term paper abstract and easily download it in minutes. In order to find a paper on "Olay Marketing Concept Case Study” at massmediapapers.com, you can either use the search box to enter the paper title "Olay Marketing Concept Case Study,” search by keyword, or select the term paper category.
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